Korey McMahon is a global thought leader in marketing and online lead generation focused on delivering results. If you’re looking to grow your business you may consider hiring an agency. Whether you need a new website, want to rank higher in Google or ...


Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key metrics becomes even more important to your company’s future.


One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often ...


What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the ...


After giving birth to her daughter, Crystal Etienne started experiencing light bladder leakage. She was only in her twenties. "I realized that I had no control over it, which was a very uncomfortable and embarrassing feeling, especially since I thought I ...


When crop insurance prices are set March 1, zero in on your marketing plans. If prices come higher- or lower-than-expected your marketing plan might change. Think through those decisions now and through your insurance coverage decisions. “If we can get ...


Three more companies say they have ended marketing programs with the National Rifle Association (NRA), as gun control advocates stepped up pressure on firms to cut ties to the gun industry following last week’s school shooting in Florida. Activists have ...


In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online ...


Janel Laravie started her own agency, Chacka Marketing, over eight years ago in Tampa, Florida. She spoke by phone to former DMN managing editor Elyse Dupre about being a winner in business, being a 2017 DMN Marketing Hall of Femme honoree, and the ...


Top Stories of the Week: 5. For Gen-Z Teens, The Purpose Of Social Isn’t Just To Follow Friends — It’s To Find Content Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms.


Top Stories of the Week: 5@ For Gen-Z Teens, The Purpose Of Social Isn’t Just To Follow Friends — It’s To Find Content Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms@

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