Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new growth opportunities, who your actual customers are ...


As social media continues to dominate the focus of most company's marketing focus and media budget, now would be the perfect time to review what works best on each platform. Clearly, video will dominate for the foreseeable future, despite the increasing ...


Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online ...


Unlike established brands, startups don’t often have massive budgets to invest in advertising or other expensive user acquisition tactics. This is why content marketing is the best bet for startups. Studies show that content marketing is the cheapest ...


Good morning. We’re used to reading stories about how Amazon is disrupting retail, media and advertising, and now Jeff Bezos’s empire is even giving the Fed a headache. The Wall Street Journal reports on the “Amazon effect,” where web-driven ...


When the self-taught watchmaker Vincent Calabrese won a gold medal at the 1977 Salon International des Inventions de Genève, the watch industry looked in wonderment at his prizewinning movement. Calabrese had followed none of the usual horological rules.


It’s a tale as old as time. Alcoholic man finds himself in trouble with the law again. Man gets one last chance at redemption. Man spends holiday season performing community service as an assistant basketball referee while living with an elderly man and ...


Earlier this year, Food and Drug Administration Commissioner Scott Gottlieb announced that the FDA would reevaluate and reorient its tobacco policies. Recognizing that the primary health threat from tobacco products comes not from nicotine, but from ...


When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because ...


* 2018 DISTRIBUTION POLICY, IN RESPECT OF 2017 CASH FLOWS, COMPRISES FIXED $1BN BASE DISTRIBUTION FROM MARKETING PLUS A MINIMUM PAYOUT OF 25% OF INDUSTRIAL FCF * ‍“TIER 1” COMMODITIES, COPPER, COBALT, NICKEL, ZINC & THERMAL COAL, OUTLOOKS ...


* 2018 DISTRIBUTION POLICY, IN RESPECT OF 2017 CASH FLOWS, COMPRISES FIXED $1BN BASE DISTRIBUTION FROM MARKETING PLUS A MINIMUM PAYOUT OF 25% OF INDUSTRIAL FCF * ‍“TIER 1” COMMODITIES, COPPER, COBALT, NICKEL, ZINC & THERMAL COAL, OUTLOOKS @@@

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